The ABC program will be launched simultaneously in 10 countries of Eastern Europe on July 1st, 2004 opening new opportunities for the company’s valued clients. The countries covered by the program will include Russia, Poland, Hungary, Romania, Bulgaria, Croatia, Slovenia, Serbia and Montenegro, Estonia and Lithuania. These countries will be joining Ukraine, the Czech Republic and Slovakia, where the program has already been successfully implemented.

The Bonus Club program will be fully integrated into ASBIS’ online purchase scheme, and will complement the existing online customer interaction. The new Bonus Club membership will be automatically extended to the company’s existing clients, who will begin to earn points immediately after the program’s launch. Bonus points will be assigned to a selected group of products and awarded for every purchase made at ASBIS, both online and offline. Interestingly, online purchases will get a higher average point score than those made the traditional way.

The customers may spend the earned bonus points by ordering goods from the Prize Catalog which will offer not only exciting products distributed by ASBIS (notebooks, LCD and plasma TVs, USB devices, etc), but also goods and services from other companies.

The Bonus Club system has been designed to be very transparent and user-friendly. The customers will clearly see bonus points awarded for each specific product in a price list or in an online shop. The complete bonus and transaction history will be easily accessible and viewable. The Bonus Club members will get e-mail updates about all significant ABC events. 

According to Pavel Burba, ASBIS’ Channel Marketing Director, “the company is committed to providing maximum benefits and incentives to our customers, and we strongly believe that the new Bonus Club program will serve to further enhance mutually rewarding relationships between ASBIS and its valuable clients”.

For additional information about ASBIS Bonus Club please refer to your local ASBIS site.